SEO is short for Search Engine Optimization, it can also go by SEM or Search Engine Marketing. For this article we will refer to it as SEO. What SEO does is allows pages or posts you publish on the web to be found with keywords that relate to the content of the page. An example would be this article has been optimized for the terms website seo. So when you go out on a search engine like Google or Bing and someone types in the terms, if your page is relevant and has been properly optimized, the idea is that the page will be found. Now this short description is just an over simplification of the process and there is more than just having keywords, there is also meta tags and content authority that helps rank your content higher than someone else.
Why should you be doing SEO
SEO is all about connecting with your target audience. SEO should be considered an essential part of your marketing planning. It is a more organic method of marketing that can have long term benefits and help bring authority to your website. It is not as instant as doing a PPC(pay per click) campaign but it will help you stick maintain visibility to your customers for the long run.
How is SEO done
When someone says a website has been SEO’d or they do SEO what it means is they are going to go through your website and with special software tools analyze the pages or posts of your website. There is a standard rating system of Good to Bad for the content of the pages. What the rating is based on is ease of use, link quality used, headings, keyword relevance, whether or not the content is duplicated on multiple pages and a few other factors. Another thing that is analyzed is how many incoming quality links are tied to your website. Incoming links can be link like when you post on a social media site back to your website. Based on the results of the analysis the company or person may come back to you with a list of suggested changes of content, or new content additions to help improve your website for Search, as well as a list of the keywords you currently rank for and suggested terms. Those keyword terms may or may not go in line with what you thought your keyword terms should be, they will also discuss with you the availability and realistic cost of reaching a top ranking spot for your term.
SEO is not a quick fix
SEO should not be viewed as quick way to bring instantly hundreds or thousands of visitors. SEO should be more a long term commitment as part of your marketing plan. Results from changes can take time to show up, in fact a lot of people make the mistake of thinking the change will be instant and cancel or back out of their SEO contracts before the results can be fully realized.
Building Reputable links with SEO
As with everything there is good and bad practices. SEO is no different. Part of SEO is building links. The company you hire to do SEO may do link building. The types of links they connect to your website matter whether they follow search engine guidelines or not. IF you use quality links that follow the guidelines then you can find your website improve its rank on search engines. If the links chosen do not follow the guidelines, you can find your website penalized and it will require a knowledgeable person to go through and disavow those links and fix your link headache that has reduced your visibility on the web.
Long Term Authority with SEO
One of the best parts of SEO is it will help you build authority on the web. Having authority means your website will have a high ranking, and be highly visible to potential customers that are searching for your company using keywords or key terms. SEO is a great option to help build out your website to help target visitors to your website.
JS Web Solutions are experts in SEO and Web Presence Optimization. We care about having the solution our customers need and presenting in depth analysis of their website to help give them the best plan for a successful website.
Our Maintenance clients get the benefit of us providing some SEO services, including keyword reports. If you are interested in wordpress maintenance you can visit our website WP Service Call to view plans, request a service call, or get a quote.